When brands unite people in culture, they build Fame, when brands connect individuals to their unique journeys, they build customer Flow.
Initiative builds Fame & Flow for brands like Nike and Amazon.
BRAND FAME IS BUILT THROUGH WIDESPREAD AWARENESS, RECOGNITION AND INTEREST AMONG A DEFINED TARGET AUDIENCE AND THE GENERAL POPULATION.
CUSTOMER FLOW IS BUILT THROUGH ENJOYABLE, ENGAGING AND SEAMLESS EXPERIENCES – CX, CONTENT, MEDIA – FROM BEGINNING TO END. IT CONNECTS EVERY STEP OF THE CUSTOMER LIFECYCLE.
When brands unite people in culture, they build Fame, when brands connect individuals to their unique journeys, they build customer Flow.
